In the month of April the rose fields are filled with these small fragrant pink roses that are picked at dawn and later distilled into expensive ta'if rose oil. Ta'if perfume has been used in several luxury perfumes including Ormonde Jayne Perfumery, Chanel and Guerlain.
Taif’s rose is celebrated every year during the festival takes place every year in March-April at King Faisal Park in Qadeera.
One of the festival’s highlights is a flower carpet prepared by Taif Municipality spreading over 750 square meters and made of 100,000 flowers including more than 15,000 species of flowers of all colors in addition to seedlings of the famous Taif rose.
The festival hosts various pavilions at the festival set up by different government and private organizations, displayed along areas for traditional eatables, handicrafts, folk dances, cultural contests for children.